Business plan by Mileta Mijatović

It’s better to do what you love

Than what you don’t

It’s better to get well paid for it

Than poorly paid

It’s much better to enjoy your work

Than to drag yourself through it

And lastly, but equally important

Working under constant pressure is never good

Finally it’s here – Business Plan by Mileta Mijatović, our first real offset book! A proper fat, full color, pantone-sprinkled brick containing five years of collage mind maps, think tanks and brain storms from a poet who started writing with images. Five years immersed in the longest night up in the north where the sun never shines. Five years sifting through found images and deconstructing them into dream states, shadow selves, bringing the background to the front, the in-between into focus, the booms and the bangs, the swoooshs and the pifs, the drips and drops. Continue working and the images will reveal themselves to you, come looking for you, throw themselves at you. Continue working and the plan will be revealed, become what you are.

Business Plan by Mileta Mijatović is the first book of three coming out of our publishing collaboration ZOO Bindery funded by the EU and Kulturrådet.